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Serums are a great addition to your skincare routine

Serums can help with many problems for different skin types and skin conditions. They are a very important part of your daily routine and we recommend that you do not skip them, on the contrary, if you have not used them yet, you should definitely start. Serums are designed to deliver high concentrations of certain active ingredients to the skin. There are different types of serums, the most common are clear, as a gel or liquid, and they are less dense than creams and oils. The molecules they contain can penetrate deeper into the skin and exert their effects in the lower layers of the skin. They usually contain antioxidants, including vitamins A, C and E, retinols and ingredients that even out skin tone. They are used to target wrinkles, pigmentation and redness. 

What is a serum?

A highly concentrated formulation that is quickly absorbed into the skin and delivers an intense dose of ingredients. Some serums have only one main ingredient, while others, including those that work against the signs of aging, are combined. Vitamin C, in particular, can prevent brown spots, reverse UV damage and stimulate the growth of new collagen. See: Pro-Collagen Vitamin C Oil Serum. Another excellent option for an anti-wrinkle serum is one with antioxidants and bacuchiol, which has similar properties to retinol. See: Bakuchiol & Squalane Oil Serum. Not all serums work in the same way. Their functionality depends on the active ingredients, formulation and stability of the compound. Strong ingredients can irritate sensitive skin. Always test a small area before applying the serum to the entire face and décolleté. Be careful when combining acidic serums with other acidic products.

How to use a serum?

Every person's skin is different. You should try a new product for at least 5-7 weeks to see how your skin responds. Depending on the serum and the current condition of your skin, you may see initial results sooner. Use the serum twice daily on a cleansed face and neck before applying a moisturizer and oil. Serums are easily absorbed oil- or water-based liquids that you apply to your skin. They are usually sold in small bottles with an eyedropper and you only need a few drops to treat your entire face.

How to store

While the bathroom is automatically the first place you store your beauty products, it's not ideal. Especially if your products are not tightly sealed, a humid bathroom environment is a breeding ground for the growth of irritating bacteria or acne. Another reason is that any time you take hot showers, heat or high temperatures can cause certain ingredients to break down or oxidize more quickly. It's best to store products in a dry drawer or cabinet, away from sunlight and temperature fluctuations.

What products should be stored in the refrigerator?

Products that are very sensitive to heat or light, such as vitamin C and retinoids, or natural/organic skin care products with shorter shelf lives. They will keep longer in the refrigerator and will not decompose. You do not have to buy a special refrigerator for cosmetics, but if you store them in the kitchen refrigerator, make sure they are tightly sealed. Oil-based products, such as oil serums, definitely do not belong in the refrigerator, as the ingredients can separate under the influence of cold. The most ideal place to store cosmetic products is in a cool and dry place without direct sunlight.

Why are serums in dark bottles?

Some serums are purchased in pastel or frosted glass bottles, while others are available in dark brown or black glass. Skin care serums in dark bottles usually contain powerful antioxidants such as vitamins C, E and ferulic acid. They are very sensitive to degradation by light and oxygen. The dark packaging helps protect the serums from degradation by light. While dark packaging is the first line of protection for your serum, it is just as important as storing it at home. Proper storage of skin care products greatly extends their shelf life.

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